Sweets 2013

Sweets (2013) is a Comedy and Crime film from Israel in the lookmovie catalog, running 2h 12m. Directed by Joseph Pitchhadze, it features Moni Moshonov and Menashe Noy. Viewers rate it 5.2/10 from 6 votes. Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. 'The Firm', an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move - taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture.